Last Reviewed: 1 July 2020
Bellroy takes privacy seriously – we are committed to keeping your personal information private. All personal data we collect is kept strictly secured, and is only used for the purposes described in this privacy policy.
This privacy policy applies to information collected through our websites and any information we collect through our other interactions with you (for example, if you talk to our customer services team).
When we talk about “we” (or “our” or “us”), we mean Bellroy Pty Ltd and all its wholly owned subsidiaries. We are based in Australia but we supply goods all over the world.
For European Union data protection purposes, when we act as a controller in relation to your personal data, Samuel Giles is our representative in the European Union. You can contact him at uk-privacy@bellroy.co.uk or eu-privacy@bellroy.com.
We treat any data that could directly or indirectly identify you (or your family or your personal device over time and across services) as “Personal Data”. This includes information like your name, address, telephone number and your email address but in some cases it may include less obviously identifying information, like your IP Address (see below).
When you visit bellroy.com or buy Bellroy products online, we collect different types of Personal Data about you and your use of our website. We treat this information as falling into three categories: Customer Information, Usage Data and your IP Address.
Customer Information is the information you explicitly provide to us when you make an online purchase, sign up to receive our newsletters or other communications, or participate in any program or competition which requires you to complete a form on our website. This includes:
Usage Data is general information about how you interact with our website or other services, such as:
IP Address
Whenever you visit a website (including bellroy.com), the computer from which the web pages are served (i.e. our web server) needs to know your computer’s public network address so that it can send the pages you request to your browser. The public network address associated with your computer is called its “public IP Address” and is sent automatically each time you access any website. From a computer’s IP Address, it is usually possible to determine the general geographic location of that computer but often not the specific computer and if multiple people use the computer not the specific user (although if your IP Address is unique to you and is published somewhere or if you later identify yourself while using the same IP Address, it is possible that IP Address could identify you).
In many jurisdictions (including California, the EU and Australia), your IP Address is considered to be personal data, and we treat it accordingly.
Information you provide to us directly: When you shop with us online, we will ask you to provide personal data (such as your name and address) so we can fill your order. We may also ask you to provide personal data when you sign up for a newsletter, respond to a job application or an offer, join us on social media, take part in surveys or contact us for help. If you don’t want to provide personal data, you don’t have to, but it might limit your ability to do certain things on the website.
Information we collect automatically: When you visit bellroy.com or shop with us online, we collect some information about you automatically, including Usage Data.
Some of this information is collected using cookies or other similar tracking technologies that have been placed by us or by third parties. For details of how cookies work, which ones we use and how you can control them, please see our cookie policy.
We store backups of some data, including order details (which will include Customer Information) on our servers in Australia. We use appropriate technical and organisational measures to protect the personal data that we collect and process. The measures we use are designed to provide a level of security appropriate to the risk of processing your personal data, including using 256-bit SSL (secure sockets layer) encryption technology to protect your Personal Data when you purchase from our online store. Bellroy also complies with the Australian Privacy Principles in relation to the proper use and storage of personal data.
Where we collect your personal data, we’ll only process it:
The main reason we use your personal data is to fill orders and to manage our relationship with you (for example, dealing with questions about products, returns and warranty claims).
We also use personal data for other purposes, including:
There will be times when we need to share your personal data with third parties. We will only disclose your personal data to:
Over the past 12 months, we have disclosed personal information to third parties for the following purposes (note that not all of these will apply to everyone):
There also may be times when we are legally required to disclose personal data, such as to regulators, law enforcement bodies, government agencies, courts or other third parties where we think it’s necessary to comply with applicable laws and regulations, or to exercise our legal rights.
We only share your Customer Information with third parties where it is either necessary to enable online transactions (such as PayPal) or where you have consented to receive direct marketing material (such as Klaviyo).
Your personal data is never disclosed to third parties for remarketing or retargeting purposes by third parties, and most importantly:
Bellroy never sells its email lists or customer information.
When we collect, process and share data in accordance with this privacy policy, it may be transferred to countries other than where you live. Our data hosting providers’ servers are predominantly located in the United States, and many of the third parties with whom we share data are also located in the United States.
When we do transfer data, we will make sure that there are safeguards in place to protect your personal data.
For individuals in the European Union (EU), this means that your personal data will be transferred outside of the EU. EU personal data will only be transferred to countries that have been identified as providing adequate protection for EU data (such as New Zealand) or to a third party where we have approved transfer mechanisms in place – this means that we have either entered into an appropriate Data Processing Agreement or by ensuring that the entity has appropriate data protection in place, including where the entity is Privacy Shield certified (for US-based third parties).
How long we retain your personal data depends on what it is, what we need it for (for example, keeping track of your warranty rights) and whether we are legally required to keep it (for example, for tax). Once we no longer need to retain it, we will make sure your personal data is deleted or pseudonymised.
Your personal data belongs to you, and you have the right to:
If you no longer wish to receive any online communications, just let us know by clicking the ‘unsubscribe’ link at the bottom of any marketing communication we send you.
You can notify us if you no longer wish us to process your personal data, but note that if you do so, this may mean that we can no longer provide our services to you.
If you are in the EU: you can email us at uk-privacy@bellroy.co.uk or eu-privacy@bellroy.com or write to us at:
Bellroy Pty Ltdand we will respond to your request within one month. You also have the right to complain to your local Data Protection Authority about the collection and use of your Personal Data.
If you are in California: you can email us at cal-privacy@bellroy.com and we will respond within 45 days.
If you are in the rest of the world: you can email us at privacy@bellroy.com and we will respond within 60 days.
If you have any general questions, complaints or concerns about how we manage your personal data, please contact us by emailing privacy@bellroy.com.
For details of how to manage cookies, see our cookie policy.
We may revise this privacy policy from time to time as we add new features or as laws change. When we make changes to our privacy policy, they are reflected on this page and the revision date will be noted at the top. Any revised privacy policy will apply to personal data, Customer Information and Usage Data we already have about you at the time of the change, and any such information created or received after the change takes effect.